Often when I say the word “networking” to an Artist or
Creative I get a predictable response: a deep sigh followed by a bit of not-so-subtle
eye-rolling. In some cases their very
real, viscerally negative, response is so apparent that I quickly change the
subject because I’m afraid their gag reflex is about to kick in.
If you’re one of the aforementioned eye-rollers or cringers,
let me just put something out there for you to ponder:
What if instead of
the word “networking”, we used the phrase “community building”?
Or perhaps we should call it “Alliance Building”. Or even better, what if instead of
networking, we called it “building my ‘super awesome people that I want to collaborate
with in the future’ posse”?
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This is what "Networking" looks like. I know, I know. It's painful to watch.
Clearly we are having no fun at all, right? |
What if instead of a “Networking Event” we called it a “Meet
like-minded creative people and get energized so I can get my kick-ass art mojo
back” Party?
Does that sound “icky” to you?
Or does that sounds like a party you hope to
god you’ll get an invite to?
What’s so icky about the possibility of meeting creative people who share your highest
values and core beliefs?
What’s so icky about the possibility of meeting artists who
love what you love and who laugh at what makes you laugh?
What’s so icky about the possibility of meeting other
creative people who have the energy and the creativity to make things happen,
and then working together towards a common goal?
What’s so icky about
the possibility of working together to create something powerfully beautiful?
What if instead of thinking of networking as “Hey, I’m
Mister Important! Here’s my cheesy business card.”, we thought of networking
as:
“Hey! My name is Kesha Bruce. I
really admire what you do. I wanna keep
in touch with you because I believe in the projects/art/business you’re
creating. Send me an e-mail and let me know if I can offer any of my own experience
or resources to help you get this amazing thing done.”
That’s not icky---that’s just awesome!
Networking is an
exchange of ideas and energy.
Networking is about
the magic of possibility.
It’s as much about giving as it is about taking. It’s as
much about listening as it is about talking. It’s not just about asking for
help, it’s about generosity of spirit and the willingness to commit to helping
others. Networking is about valuing what
you have to offer this world and not being afraid to share it.
Maybe networking isn’t icky. Maybe your way of thinking
about it is.
Are you courageous enough to adjust your attitude about "networking"?
So what do you think?
When you think of the word “networking” what comes to mind?
What can you do to make “networking” seem easier and more
organic?
Do you have a story about how “networking” has helped your
career?
Why on earth are so many Artists and Creatives so averse to “networking”
when often what we create is all about communication?
Chime in with your responses/thoughts in the comment section.
Let's get to the bottom of this once and for all.