Some clichés are true.
You have one shot at making a first impression with visitors to your art website. Visitors will land on your website, take roughly 3 clicks around, and then determine whether or not they will stay.
Whenever I get an email from a potential consulting client, the first thing I do is go to their website. Within the first 5 seconds I have a pretty clear snapshot of how their art career is going. Messy website = Messy career. And the most common mistake I see is poorly photographed artwork.
You cannot afford to have mediocre or low quality images of your artwork on your website. If your images aren’t fantastic, having a website is probably doing more harm to your art career than good.
So now I want to show you an example of an artist who really understands the importance of having top-notch images. I met Serena Kovalosky not too long ago and I immediately liked her “take charge” ideas on how artists could run their careers. But when I visited her website, I knew I was dealing with a true professional—someone who clearly practices what she preaches.
Aside from her delightful over-all website design, the images of her artwork are divine:
Serena has her work photographed by McLaughlin Griffin Photography and Design based in Queensbury, New York. The results are stunning. I rarely see images this rich and saturated with color. Every aspect of her work’s texture and form is captured in a way that makes me want to see and learn more.
So what about the photos on your website?
Does every image on your art website show the rich color and texture of what you’ve created?
Does every image function to draw a viewer deeper into your work?
You’ve dedicated years to learning to create your work. Don’t sabotage everything you’ve built this far by using low quality images on your website.
Your work deserves better.
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Plus, if you do this, there is a 99.99% chance that you are awesome.
...But you already know that.